The report found a single phone number that posted 42 trend alerts "with timings hinting at the use of automation tools and a more centralized effort". The report could not directly verify that the BJP coordinated these campaigns, but noted that "while the WhatsApp groups appeared informal in nature, an organization (most likely the BJP’s social media department) develops the campaign narratives and maintains the infrastructure in the background". We did not fact-check the pre-written tweets but found that more than half of the templates use numbers and statistics to make a claim,” the report states. We found no evidence of political agitation or hate speech against minority groups in the tweet banks. Others accuse the rivaling Congress party of various failures and express adoration of India, its army, and products. Many emphasize the achievements of the ‘Modi Government’ and praise Narendra Modi’s personal qualities. “Tweets banks contain a mean of sixty pre-written tweets that facilitate participation and allow the organizers to steer the campaign narrative. The hashtag remained on Twitter’s trending list till 5pm and, by the end of the day, had accumulated 46,000 tweets. The report included a case study of a single campaign to trend “#ModiMeinHaiDum” on March 19, 2019: The first tweet was issued at 7.47am by 9.30am, it was trending across India with 4,800 uses of the hashtag.
The Google Docs links shared in the WhatsApp group would include a “tweet bank” containing participation instructions and a list of 100 pre-written tweets. They were able to gauge the impact of these campaigns by following the users who tweeted or retweeted campaign hashtags: Studying campaign-related Twitter data of 2,368,000 tweets posted by 244,000 users, of which 92,000 were copy-pasted tweets by 4,750 participants. They used historical trend data from the Twitter Trending Topics Archive. “Additional analyses of other parties’ WhatsApp groups will produce a more comprehensive picture,” it notes.
The authors chose to focus on the BJP as it "dominates social media" and won the 2019 election. Of the 75 campaigns studied, 69 resulted in nationwide trends. “Our findings show that the campaigns produced hundreds of nationwide Twitter trends throughout the election,” the authors note. These messages contained a link to a Google Docs with a list of pre-written tweets and directions to post them at a specified time. The report says that the 75 “media manipulation campaigns” took the form of “trend alert” messages in the WhatsApp groups that called on members to participate in targeted mass-postings on Twitter. In the report, authors Maurice Jakesch and Mor Naaman from Cornell University and Kiran Garimella and Dean Eckles from Massachusetts Institute of Technology said their study provided the first systematic analysis of cross-platform campaigns, noting that previous accounts on social media manipulation relied either on indirect inferences or single instances of leaked evidence.ĪLSO READ: Lok Sabha elections 2019: The social media factor But that’s only temporary and it’s much more efficient to focus on consistent growth.Today I am presenting „Trend Alert: How a Cross-Platform Organization Manipulated Twitter Trends in the Indian General Election“ at 10am in the #CSCW2021 panel on Misinformation, Conspiracies, and Manipulations ( ) /RMmO6tKIyI- Maurice Jakesch October 27, 2021 Sure, if your hashtag is amongst trending topics it will give you a lift in reach and impressions. Instead of shooting for trending topics, you should probably focus more on building the right audience over time. There’s tens of thousands of topics that are being talked about every day on Twitter, and no one knows exactly what’s behind Twitter’s algorithm to define them. If your goal is to be in what people call “TT” (Trending topics), let us start by saying: it’s complicated. I want me or my brand to be a trending topic, how can I do that? Give it a shot and see how easy it is to build a high-performing account that drives results. Content inspiration, scheduling, automation, analytics, it’s all there.
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Want to go a step further? Our tool Tweet Hunter is free to try and helps you grow your Twitter audience and attract more opportunities with Twitter. If that’s what you’re most interested in, we suggest you start including some of those topics inside your tweets, if these are relevant.
Using what’s popular on Twitter is a great way of making relevant, high-performing content that attracts an audience. How can I use those trending topics in my tweets?
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